Marketing Campaign to Convert Swimming Pools to 100% Natural



  Natural Swimming Pools have taken Europe, South Africa, and other countries around the world by storm in the last 20 years, but only now is it beginning to appear here in the United States. Aesthetically pleasing 100% natural bio-filtration provides a clean, safe, and eco-friendly swimming experience. With the building of new natural pools has come a demand for conversions of existing pools, chlorine-free, no salt-chlorination, or chemicals of any kind. The problems have been with the different conversion strategies, high expense and potentially problematic changes to the overall infrastructure of the pool basin itself. Until now!

  With the design I am proposing it is the simplicity that makes it unique. It avoids any major structural changes by placing the filter basin along the outside edge of the existing pool, creating a two-tiered waterfall for extra oxygen and utilizing most of the exisitng plumbing and pump.  In fact, the design can even be reversable leaving behind a beautiful water garden to boot. After discussion with Dr. John Todd of Burlington Vermont, a designer builder of large scale raw sewage bio-filtration plant in Burlington, he confirmed the idea and proportions I propose as sound. He stated that it would be successful at effectively keeping clean swimming pool water clean and safe.  With that, I have full confidence in the design.

  Bio-filtration occurs within a basin filled with a medium, like gravel, that allows natural and safe bacteria to adhere that converts any nutrients within the water as the first stage of the natural filtering process, much like a pour over filter of an average home aquarium.  The difference here is that the water is outside in full sunlight so stage two, the final stage of filtration, is with the use of water plants, reeds and the like; planted within the filter basin.  Plants eagerly gobble up the converted nutrients and effectively out-compete algae growth. This leaves behind crystal clear, safe, and even drinkable water. A swimming experience unmatched by the standard chemical bath of the typical backyard swimming experience. A true green, eco-friendly, and sustainable alternative!

  What I am proposing to be funded is for two direct mailing campaigns. The first is to offer a participant a chance to convert their swimming pool at cost to be used as a promotional tool for future conversions. The second after the first is completed, I plan to build a successful business around the concept and will be marketing for profit making projects.  Additionally, by sending postcards directly to residential pool owners the campaign will serve as an educational tool that there is in fact a real alternative to our toxic chlorine dependent ways.  Salt, by the way, is not a natural chlorine alternative as many believe, it is in fact NaCl -sodium chloride being ionized and converted into chlorine, really no alternative to chemical use at all.  

  The plan is to send 5000 postcards for each campaign to the appropriate demographic of backyard residential swimming pool owners. Funding will cover printing costs, postage, and the price of the mailing list of pool owners.

With some 200,000+ swimming pools in Arizona alone and some 4 million throughout the U.S., the projects potential is endless, but it must start somewhere, and that is why I am grateful for the opportunity to ask for your assistance.  Future plans will be to build a successful business followed by further plans to expand the reach of the project to begin educating others around the state, country, and the world to start their own business converting swimming pools to all natural, bio-filtered, safe and green. Pool conversions will be a small part in the larger movement toward a more sustainable planet.



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Project Initiator:

279David Crimmins
Designer, Builder, Green Entrepreneur. @ David Crimmins

Naturalist, eco-designer, Arizona native who's passion is making the world a more sustainable place while building a business that will benefit lifestyles, neighborhoods, and green communities.